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KILZ Brand Equity Ranks Highest Among Paint Coatings Brands

KILZ Brand ranks highest among paint brands, according to Harris Poll 2010 EquiTrend Study.

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Masterchem Industries, maker of the KILZ line of primers and KILZ Casual Colors paints, announced that the KILZ brand was the highest ranked brand among paint coatings brands surveyed based upon The Harris Poll 2010 EquiTrend Study. The KILZ brand was also highest ranked in trust and quality. The Harris Poll 2010 EquiTrend Study is based on experiences and perceptions of 19,708 U.S. consumers ages 15 and over who were surveyed online between January 12 and 21, 2010.

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